Personal Project
This personal project focuses on the luxury of the Mercedes-Benz and shows how smooth the feeling is while driving it.
The colors used are from the Mercedes brand guidelines. The key and the car chosen are the most recent items from their Instagram profile
My thoughts started with "key" in English, "qui" is "who" in French, and "كيف pronounced keef" is "how" in Arabic. Noticing that all three words share the same sound and similar meanings, I started thinking: what if cultures were inspired by each other? Even though they were far, sound waves have an echo. What if when the echo gets so low we think we have not heard it yet we have? Since the creation of languages, they might have been inspired by each other from a distance and they never knew they had!
What do these words have in common, you may ask... The "key" is usually the solution in order to open doors. "who" could be a savior to give us solutions and "how" could be the way we solve our problems… What if they were combined to make sense!?
This is the idea for my personal project.
The purpose of the design is to have a realistic 3D key showing its shiny metal and the stylized 3D character that resembles the target audience Mercedes usually attracts. The car is in 3D yet looks 2D to portray how, from a thought to a real-life experience, anyone can have their dream car.
From digitally created to generated real footage, the Mercedes experience comes to life showing the dream of having the favorite car is real.
The use of mixed media with a purpose delivers the message visually
in an aesthetically appealing way.
The use of mixed media with a purpose delivers the message visually in an aesthetically appealing way.
